Description: From a session at a meeting of the Society of Actuaries held in San Diego, CA, June 22-23, 2000 This session provided an update on the progress of the American Academy of Actuaries task force charged with developing a long-term strategic approach for marketing the profession to future users of actuarial services and to strategically position and strengthen the profession.

Description: This article is based on a presentation on the Vision, Mission and Strategic Objectives of the International Actuarial Association IAA the author gave during the opening of the recent International Congress of Actuaries in Cape Town.